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11 Case Study

UK Travel Company: Cohort Planning & P&L Integration

How a 500-person travel company improved forecast accuracy by 25% and reduced reforecast cycle time from 2 weeks to 3 days.

UK travel company cohort planning and P&L integration case study
Travel & Leisure 500 employees Anaplan

UK Travel Company

A fast-growing UK travel company with 500 employees, operating in a highly competitive and volatile market. Accurate forecasting and rapid scenario modelling were critical to navigating uncertainty and capitalising on opportunities.

Forecasting couldn't keep pace with market dynamics

The travel industry's volatility demanded frequent reforecasting, but the existing spreadsheet-based processes were too slow. By the time a forecast was complete, market conditions had often changed. Scenario analysis was limited, and cohort-based planning was manual and error-prone.

Slow reforecast cycles

Two weeks to produce a reforecast, limiting responsiveness to market changes.

Manual cohort planning

Customer cohort analysis done manually in spreadsheets with high error risk.

Limited scenarios

Unable to model multiple scenarios quickly to support decision-making.

P&L disconnect

Operational plans weren't connected to financial P&L, creating reconciliation overhead.

Integrated cohort planning and P&L

We implemented an Anaplan solution connecting customer cohort planning directly to financial P&L, enabling rapid reforecasting and integrated scenario analysis.

1

Cohort Planning Model

Driver-based planning at customer cohort level with automated roll-up.

2

P&L Integration

Direct connection from operational metrics to financial statements.

3

Scenario Engine

Multi-scenario capability with instant P&L impact calculation.

4

Rolling Forecasts

Streamlined reforecast process enabling more frequent updates.

25% improvement in forecast accuracy

25%
Forecast accuracy improvement
2 weeks → 3 days
Reforecast cycle time
12 months
Full implementation

Forecast accuracy improved by 25% through better cohort-level planning and more frequent updates. Reforecast cycle time reduced from two weeks to three days, enabling the business to respond quickly to market changes. Multiple scenarios can now be modelled in minutes rather than days.

Client perspective

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