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3 Planning & EPM

Sales & Operations

Your sales forecast shouldn't be a finger-in-the-air exercise. We help you build planning that connects pipeline to revenue to commission - so Finance and Sales finally agree on the numbers.

The sales planning pain everyone knows

The forecast is fiction

Sales says £5M. Finance budgeted £4M. CRM shows £3M committed. Three numbers, three realities, one argument every month.

Commission chaos

Your commission plan is in a spreadsheet. Calculating payouts takes days. Nobody trusts the numbers and disputes eat management time every quarter.

Territory planning is annual

You redesign territories once a year, by gut feel. Mid-year changes are too painful. By Q4, some reps have too much, others too little.

Pipeline is a black box

Salesforce shows opportunity data, but converting that to a forecast? Manual probability weighting in Excel. Historical win rates? Nobody's tracked them properly.

Capacity planning is guesswork

How many reps do you need to hit target? What's the ramp time? What's the quota:OTE ratio? The maths is done on the back of an envelope.

Finance doesn't trust Sales

There's a haircut applied to every sales forecast. It's political, not analytical. Neither side is happy and the truth is somewhere in between.

Sales planning that Finance trusts

We build models that connect CRM data to financial forecasts. Driver-based, data-led, transparent. When Sales and Finance look at the same model, they see the same truth.

1

Connect to your CRM

Pipeline data flows automatically from Salesforce, HubSpot, or Dynamics. No more manual exports and reconciliation.

2

Build conversion analytics

Historical win rates by stage, segment, rep, product. Use data, not guesswork, to weight your pipeline.

3

Model capacity needs

Quota per rep, ramp curves, attrition assumptions. Understand how many people you need to hit target.

4

Design territory plans

Balanced territories based on opportunity, not just geography. Model rebalancing scenarios in minutes.

5

Automate commission

Complex comp plans calculated automatically. Reps see their numbers in real-time. Disputes drop dramatically.

6

Integrate to finance

Sales forecast flows to revenue and expense planning. One integrated model, one version of the truth.

How sales planning projects work

Case Study

Global Automation Software Company, 28,000 Employees

75%
Reduction in commission disputes
10 days
Commission cycle reduced to 2 days
Real-time
Rep visibility into earnings

"Sales reps can now see exactly how their commission is calculated. Disputes have dropped dramatically and we've freed up significant finance time."

- VP Sales Compensation

Read full case study View all case studies

Frequently asked

Do you replace Salesforce?
No. Salesforce (or HubSpot, Dynamics, etc.) remains your system of record for pipeline and customer data. Sales planning tools sit on top, pulling data from CRM and adding forecasting, territory, and commission capabilities that CRMs do poorly.
Can you handle complex commission plans?
Yes. Tiered rates, accelerators, SPIFs, team overrides, splits, clawbacks - we've modelled them all. The more complex your plan, the more value you get from automation. Excel commission spreadsheets are one error away from disaster.
How do you improve forecast accuracy?
Data-driven probability weighting based on historical conversion rates. Stage, velocity, deal size, segment, rep - all factor in. We replace gut-feel with evidence. Forecasts get better because they're based on what actually happened, not what reps hope will happen.
What platforms do you use?
For comprehensive sales planning: Anaplan, Pigment, Planful. For focused commission automation: CaptivateIQ, Spiff. Sometimes custom Power BI solutions for smaller teams. The right choice depends on your complexity and budget.
How do you get Sales and Finance aligned?
One model, one truth. When both teams are looking at the same pipeline data, weighted by the same conversion rates, outputting to the same revenue forecast - there's nothing to argue about. The model is transparent; disagreements become discussions about assumptions, not numbers.

Ready to fix your sales planning?

Let's talk about how to connect your CRM to your forecasts and get Sales and Finance on the same page.